The typeface character

Sofie Beier

The typeface character

Institut for Visuelt Design

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Abstract

Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

Originalsprog	Engelsk
Publikationsdato	21 maj 2015
Status	Udgivet - 21 maj 2015
Begivenhed	TYPO. International Design Talks: Character - Berlin, Danmark Varighed: 21 maj 2015 → 23 maj 2015

Konference

Konference	TYPO. International Design Talks
Land/Område	Danmark
By	Berlin
Periode	21/05/2015 → 23/05/2015

Emneord

Type design

Kunstnerisk udviklingsvirksomhed (KUV)

Andre filer og links

TypoTalks

Citationsformater

@conference{fca6ca7d6d424392a6ef0310cc55ed9f,

title = "The typeface character",

abstract = "Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.",

keywords = "Type design",

author = "Sofie Beier",

year = "2015",

month = may,

day = "21",

language = "English",

note = "TYPO. International Design Talks : Character ; Conference date: 21-05-2015 Through 23-05-2015",

}

TY - ABST

T1 - The typeface character

AU - Beier, Sofie

PY - 2015/5/21

Y1 - 2015/5/21

N2 - Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

AB - Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

KW - Type design

UR - http://typotalks.com/videos/the-typeface-character/

M3 - Conference abstract for conference

T2 - TYPO. International Design Talks

Y2 - 21 May 2015 through 23 May 2015

ER -