The typeface character

Sofie Beier

The typeface character

Institute of Visual Design

Publications: Contribution to conference › Conference abstract for conference › Research › peer-review

Abstract

Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

Original language	English
Publication date	21 May 2015
Publication status	Published - 21 May 2015
Event	TYPO. International Design Talks: Character - Berlin, Denmark Duration: 21 May 2015 → 23 May 2015

Conference

Conference	TYPO. International Design Talks
Country/Territory	Denmark
City	Berlin
Period	21/05/2015 → 23/05/2015

Artistic research

Cite this

@conference{fca6ca7d6d424392a6ef0310cc55ed9f,

title = "The typeface character",

abstract = "Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.",

keywords = "Type design",

author = "Sofie Beier",

year = "2015",

month = may,

day = "21",

language = "English",

note = "TYPO. International Design Talks : Character ; Conference date: 21-05-2015 Through 23-05-2015",

}

TY - ABST

T1 - The typeface character

AU - Beier, Sofie

PY - 2015/5/21

Y1 - 2015/5/21

N2 - Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

AB - Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.

KW - Type design

UR - http://typotalks.com/videos/the-typeface-character/

M3 - Conference abstract for conference

T2 - TYPO. International Design Talks

Y2 - 21 May 2015 through 23 May 2015

ER -

The typeface character

Abstract

Conference

Artistic research

Other files and links

Cite this