VIGGA - a children clothing brand and a circular subscription service

VIGGA is a new business concept that offers users a subscription service for baby clothes, with the aim of promoting more sustainable behavior through a shared economy business model. The company launched the first collection in January 2015, and the concept demands a distinct design strategy depending on high quality organic cotton textiles, design aesthetics, logistics, trust and profound communication with the users as well as a high level of service. Researchers from Design School Kolding and University of Southern Denmark are studying the project with a special interest in sustainable perspectives. Among other things, we investigate the parent’s expectations and experiences with the service, the quality of the textiles and the fit of the baby clothing.