VIGGA - a children clothing brand and a circular subscription service

Project Details


VIGGA is a new business concept that offers users a subscription service for baby clothes, with the aim of promoting more sustainable behavior through a shared economy business model. The company launched the first collection in January 2015, and the concept demands a distinct design strategy depending on high quality organic cotton textiles, design aesthetics, logistics, trust and profound communication with the users as well as a high level of service. Researchers from Design School Kolding and University of Southern Denmark are studying the project with a special interest in sustainable perspectives. Among other things, we investigate the parent’s expectations and experiences with the service, the quality of the textiles and the fit of the baby clothing.
Effective start/end date01/08/201431/08/2016


  • Baby clothing, circular subscription service, design, users, textiles