Interactive pinball business

Jacob Buur, Sune Klok Gudiksen

Publications: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

Interaction design expands into new fields. Interaction design and business model innovation is a promising meeting of disciplines: Many businesses see the need to rethink their ways of doing business, and, as business models pose highly dynamic and interactive problems, interaction design has much to offer. This paper compares 'tangible business models' in the form of pinball-like contraptions, designed by interaction design students with those developed by groups of professionals around concrete business issues. We will show how the interactive models encourage business people to play with hypotheses and experiment with scenarios as a way of innovating their business models, and why this is so.
Original languageEnglish
Title of host publicationNordiChi 2012 Proceedings of the 7th Nordic Conference on Human-Computer Interaction : Making Sense Through Design
Number of pages10
PublisherAssociation for Computing Machinery
Publication dateOct 2012
Pages129-138
ISBN (Electronic)978-1-4503-1482-4
DOIs
Publication statusPublished - Oct 2012
Externally publishedYes
EventNordiCHI 2012: Making Sense Through Design - IT University of Denmark, Copenhagen, Denmark
Duration: 13 Oct 201217 Jan 2013
Conference number: 7th Biennial

Conference

ConferenceNordiCHI 2012
Number7th Biennial
LocationIT University of Denmark
Country/TerritoryDenmark
CityCopenhagen
Period13/10/201217/01/2013

Artistic research

  • No

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