The theory of experience orientation

Publikation: KonferencebidragPaperForskningpeer review

Abstract

This paper describes the theory of experience orientation, which builds on the division of experiences in two categories: Goal-oriented and Omni-oriented. The theory comes from preliminary studies of userexperiences in a work-context, where I have found this distinction to be beneficial. In this paper I explain the theory behind it and the practical application of such a distinction when designing for an experience.
OriginalsprogDansk
Publikationsdato29 mar. 2012
Antal sider4
StatusUdgivet - 29 mar. 2012
Udgivet eksterntJa

Emneord

  • Experience economy
  • consumer behaviour
  • consumer culture

Kunstnerisk udviklingsvirksomhed (KUV)

  • Nej

Citationsformater