Images that built the architect

The invention of photography dramatically changed how we perceive, represent, and share our built environment. Moreover, it had a decisive influence on how architects conceive of themselves as it allowed them to create their own image in the media on the one hand. On the other, these photographs, movies, post created an image of the architect as a profession,
which independently create meaning and shape discourses. The following seven images present well-known and lesser-known 20th century architects. Each one of these images, carries a message about the individual architect´s identity, her or his role in the profession, the pride , etc. Randomly put together, they create fictitious narrative telling a story of the By pairing these images that do not have anything to do with each other in the first place, the contribution seeks to draw attention to how identities as well as brands are created and at the same time wants to challenge our understanding of the gendered image of the architect, modernism has created.