Design as a competitive parameter in the development of the Dansih Fashion trade, 1945 until today

The PhD project is based on a business historical perspective to examine what design and designers have meant for the growth of the fashion trade in Denmark and why design plays a still more significant role to the companies in the struggle for the market.The primary research areas are the fashion trade, design and design business in a historical perspective.The focus is on the interaction between intermediaries in the fashion business and on the many stories that the Danish fashion industry has managed to create through the years.