The fashion blog as genre: Between user- driven bricolage design and the reproduction of established fashion system

Research output: Contribution to journalJournal article

1911 Downloads (Pure)

Abstract

Fashion as a phenomenon cannot be understood indepen- dently of the visual images and designed presentations that convey the content and forms of fashion. With the breakthrough of the digital media in the 2000s we were introduced to new ways of communicating and staging fashion where the blog in particular has established a new media culture for the distribution and exchange of potential fashion-based self-presentation forms and resulted in new design strategies. In this article, the fashion blog is presented as a specific genre that is charac- terised by remediating existing genre forms and combin- ing them into new formats, where amateur bricolage approaches are combined with the reproduction of fam- iliar features from the established fashion media. The article presents four types of fashion blogs, each represent- ing a specific design strategy for presenting and interact- ing with fashion content. In closing, it is argued that the fashion blog as a phenomenon, on the one hand, has placed the ordinary fashion consumer centre stage as a producer of fashion content while also, on the other hand, helping to consolidate established hierarchical and communicative structures in the fashion system.
Original languageEnglish
Article number2013
JournalDigital Creativity
Volumepublished online
Issue number2013
Pages (from-to)1-15
Number of pages16
ISSN1462-6268
DOIs
Publication statusPublished - 10 Sep 2013

Artistic research

  • No

Cite this

@article{0f57ad8f7e954291a24661307da01a15,
title = "The fashion blog as genre: Between user- driven bricolage design and the reproduction of established fashion system",
abstract = "Fashion as a phenomenon cannot be understood indepen- dently of the visual images and designed presentations that convey the content and forms of fashion. With the breakthrough of the digital media in the 2000s we were introduced to new ways of communicating and staging fashion where the blog in particular has established a new media culture for the distribution and exchange of potential fashion-based self-presentation forms and resulted in new design strategies. In this article, the fashion blog is presented as a specific genre that is charac- terised by remediating existing genre forms and combin- ing them into new formats, where amateur bricolage approaches are combined with the reproduction of fam- iliar features from the established fashion media. The article presents four types of fashion blogs, each represent- ing a specific design strategy for presenting and interact- ing with fashion content. In closing, it is argued that the fashion blog as a phenomenon, on the one hand, has placed the ordinary fashion consumer centre stage as a producer of fashion content while also, on the other hand, helping to consolidate established hierarchical and communicative structures in the fashion system.",
keywords = "fashion blogging, web 2, remediation, fashion representation, documentary real-life street photo, self-presentation",
author = "Ida Engholm and Erik Hansen-Hansen",
year = "2013",
month = "9",
day = "10",
doi = "10.1080/14626268.2013.814148",
language = "English",
volume = "published online",
pages = "1--15",
journal = "Digital Creativity",
issn = "1462-6268",
publisher = "Routledge",
number = "2013",

}

The fashion blog as genre : Between user- driven bricolage design and the reproduction of established fashion system. / Engholm, Ida; Hansen-Hansen, Erik.

In: Digital Creativity, Vol. published online , No. 2013 , 2013, 10.09.2013, p. 1-15.

Research output: Contribution to journalJournal article

TY - JOUR

T1 - The fashion blog as genre

T2 - Between user- driven bricolage design and the reproduction of established fashion system

AU - Engholm, Ida

AU - Hansen-Hansen, Erik

PY - 2013/9/10

Y1 - 2013/9/10

N2 - Fashion as a phenomenon cannot be understood indepen- dently of the visual images and designed presentations that convey the content and forms of fashion. With the breakthrough of the digital media in the 2000s we were introduced to new ways of communicating and staging fashion where the blog in particular has established a new media culture for the distribution and exchange of potential fashion-based self-presentation forms and resulted in new design strategies. In this article, the fashion blog is presented as a specific genre that is charac- terised by remediating existing genre forms and combin- ing them into new formats, where amateur bricolage approaches are combined with the reproduction of fam- iliar features from the established fashion media. The article presents four types of fashion blogs, each represent- ing a specific design strategy for presenting and interact- ing with fashion content. In closing, it is argued that the fashion blog as a phenomenon, on the one hand, has placed the ordinary fashion consumer centre stage as a producer of fashion content while also, on the other hand, helping to consolidate established hierarchical and communicative structures in the fashion system.

AB - Fashion as a phenomenon cannot be understood indepen- dently of the visual images and designed presentations that convey the content and forms of fashion. With the breakthrough of the digital media in the 2000s we were introduced to new ways of communicating and staging fashion where the blog in particular has established a new media culture for the distribution and exchange of potential fashion-based self-presentation forms and resulted in new design strategies. In this article, the fashion blog is presented as a specific genre that is charac- terised by remediating existing genre forms and combin- ing them into new formats, where amateur bricolage approaches are combined with the reproduction of fam- iliar features from the established fashion media. The article presents four types of fashion blogs, each represent- ing a specific design strategy for presenting and interact- ing with fashion content. In closing, it is argued that the fashion blog as a phenomenon, on the one hand, has placed the ordinary fashion consumer centre stage as a producer of fashion content while also, on the other hand, helping to consolidate established hierarchical and communicative structures in the fashion system.

KW - fashion blogging

KW - web 2

KW - remediation

KW - fashion representation

KW - documentary real-life street photo

KW - self-presentation

U2 - 10.1080/14626268.2013.814148

DO - 10.1080/14626268.2013.814148

M3 - Journal article

VL - published online

SP - 1

EP - 15

JO - Digital Creativity

JF - Digital Creativity

SN - 1462-6268

IS - 2013

M1 - 2013

ER -