The design process seen through the eyes of a type designer

To understand how the design process works, the paper takes the outset in the work of one of the first innovating type designers: the English printer and typefounder John Baskerville (1706-1775). By comparing his way of working with a model for a contemporary design process, the paper reflects upon the relationship between this and the way Baskerville might have worked in the development of his historical typeface style.