Ensuring socially responsible packaging design

Birgitte Geert Jensen, Sofie Hartvig Widding

Publications: Contribution to conferencePaperResearchpeer-review

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Abstract

Most consumers have experienced occasional problems with opening packaging. Tomato sauce from the

tinned mackerel splattered all over the kitchen counter, the unrelenting pickle jar lid, and the package of

sliced ham that cannot be opened without a knife or a pair of scissors. The research project "User‐friendly

Packaging" aims to create a platform for developing more user‐friendly packaging. One intended outcome

of the project is a guideline that industry can use in development efforts. The project also points the way for

more extended collaboration between companies and design researchers.

How can design research help industry in packaging innovation?

Original languageEnglish
Publication date2009
Number of pages5
Publication statusPublished - 2009
EventNordcode 09 Design Responsibility: Potentials and Pitfalls - The 8th NORDCODE Seminar - Designskolen Kolding, Denmark
Duration: 27 May 200929 May 2009

Conference

ConferenceNordcode 09 Design Responsibility: Potentials and Pitfalls - The 8th NORDCODE Seminar
Country/TerritoryDenmark
CityDesignskolen Kolding
Period27/05/200929/05/2009

Keywords

  • User‐centered design
  • User observation
  • Design methods
  • Packaging design

Artistic research

  • No

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