Ensuring socially responsible packaging design

Birgitte Geert Jensen; Sofie Hartvig Widding

Ensuring socially responsible packaging design

Birgitte Geert Jensen, Sofie Hartvig Widding

Aarhus School of Architecture

Publications: Contribution to conference › Paper › Research › peer-review

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Abstract

Most consumers have experienced occasional problems with opening packaging. Tomato sauce from the

tinned mackerel splattered all over the kitchen counter, the unrelenting pickle jar lid, and the package of

sliced ham that cannot be opened without a knife or a pair of scissors. The research project "User‐friendly

Packaging" aims to create a platform for developing more user‐friendly packaging. One intended outcome

of the project is a guideline that industry can use in development efforts. The project also points the way for

more extended collaboration between companies and design researchers.

How can design research help industry in packaging innovation?

Original language	English
Publication date	2009
Number of pages	5
Publication status	Published - 2009
Event	Nordcode 09 Design Responsibility: Potentials and Pitfalls - The 8^th NORDCODE Seminar - Designskolen Kolding, Denmark Duration: 27 May 2009 → 29 May 2009

Conference

Conference	Nordcode 09 Design Responsibility: Potentials and Pitfalls - The 8^th NORDCODE Seminar
Country/Territory	Denmark
City	Designskolen Kolding
Period	27/05/2009 → 29/05/2009

Keywords

User‐centered design
User observation
Design methods
Packaging design

Artistic research

No

Access to Document

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Cite this

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title = "Ensuring socially responsible packaging design",

abstract = "Most consumers have experienced occasional problems with opening packaging. Tomato sauce from thetinned mackerel splattered all over the kitchen counter, the unrelenting pickle jar lid, and the package ofsliced ham that cannot be opened without a knife or a pair of scissors. The research project {"}User‐friendlyPackaging{"} aims to create a platform for developing more user‐friendly packaging. One intended outcomeof the project is a guideline that industry can use in development efforts. The project also points the way formore extended collaboration between companies and design researchers.How can design research help industry in packaging innovation?",

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AB - Most consumers have experienced occasional problems with opening packaging. Tomato sauce from thetinned mackerel splattered all over the kitchen counter, the unrelenting pickle jar lid, and the package ofsliced ham that cannot be opened without a knife or a pair of scissors. The research project "User‐friendlyPackaging" aims to create a platform for developing more user‐friendly packaging. One intended outcomeof the project is a guideline that industry can use in development efforts. The project also points the way formore extended collaboration between companies and design researchers.How can design research help industry in packaging innovation?

KW - User‐centered design

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KW - Design methods

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