Abstract
Electric cars hold the potential to completely alter the interrelationship among actors in the automobile industry architecture. As such they may not only be able to alleviate environmental externalities but also revolutionise the automobile industry as such. This paper is concerned with the processes of industry creation for the electric car industry, which is a particular fascinating topic matter as it allows the analysis to provide an understanding of the processes of innovation and of some of its inventors in concert. In continuation of this, the aim of this paper is to describe and analyse which emergent business models and corresponding value capturing capabilities can be found in the emerging market for electric cars.
Original language | English |
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Publication date | 2009 |
Number of pages | 21 |
Publication status | Published - 2009 |
Event | The Annual Macromarketing Seminar - Kristianssand, Norway Duration: 4 Jun 2009 → 7 Jun 2009 Conference number: 34 |
Conference
Conference | The Annual Macromarketing Seminar |
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Number | 34 |
Country/Territory | Norway |
City | Kristianssand |
Period | 04/06/2009 → 07/06/2009 |
Artistic research
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