Abstract
n a wide range of social networks, people's behavior is influenced by social contagion: we do what our network does. Networks often feature particularly influential individuals, commonly called "influencers." Existing work suggests that in-game social networks in online games are similar to real-life social networks in many respects. However, we do not know whether there are in-game equivalents to influencers. We therefore applied standard social network features used to identify influencers to the online multiplayer shooter Tom Clancy's The Division. Results show that network feature-defined influencers had indeed an outsized impact on playtime and social play of players joining their in-game network.
Original language | English |
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Title of host publication | Proceedings of the 2019 CHI conference on human factors in computing systems |
Number of pages | 12 |
Place of Publication | New York, NY, USA |
Publisher | ACM SIGCHI Publishers |
Publication date | 2019 |
Pages | 1-12 |
Article number | 259 |
DOIs | |
Publication status | Published - 2019 |
Externally published | Yes |
Artistic research
- No