Gamification for business: Why innovators and changemakers use games to break down silos, drive engagement and build trust

Sune Klok Gudiksen, Jake Inlove

Publications: Book / Anthology / Thesis / ReportBookCommunication

Abstract

Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business.

Including case studies from more than 20 organizations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real-world examples from companies who have experienced the benefits of serious games and design thinking, Gamification for Business is essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.
Original languageEnglish
Place of PublicationLondon
PublisherKogan Page
Edition1st edition
Number of pages320
ISBN (Print)9780749484323
ISBN (Electronic)9780749484330
Publication statusPublished - 2018

Artistic research

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