Imagined Spaces: Motion Graphics in Performance Spaces

In this chapter I introduce the first steps in my work with adjoining and developing concepts relevant to the study and practical design of motion graphics in spatial experience design; performance, event and exhibition design. Based on a presentation of a practical case where motion graphics are used in performance design, the chapter portrays the work in progress on a design model for designing spatial experiences in performances through the use of motion graphics. The purpose of the model is to systematize and categorize different design elements e.g. space, line and shape, tone, colour, space, movement, and rhythm, in relation to e.g. expression and atmosphere, to be considered when designing and analyzing motion graphics in performance design, one kind of spatial experience design. The analysis of the case, here a dance performance utilizing video projected motion graphics, isbe done through theories drawn from two different fields. The first is from the field of direct visual perception as explored and described by the American psychologist J. J. Gibson. I supplement this angle by introducing relevant new media theories extracted from writings from L. Manovich. I also briefly introduce a second theoretic perspective from neuroscience, especially neurological theories related to aesthetic experiences as studied, categorized and explained by V. S. Ramachandran.

Key Words: Motion graphics, video projections, space, direct visual perception, design process, new media, neuroscience, scenography.