Design What?%: ! The design process - a graphic guide

The design profession is under transformation. While the designer’s role was previously mainly about giving shape to products and handling specific design tasks, designers now have to operate under new conditions in a rapidly expanding knowledge-intensive field, where the task is not just about design and visualization but also about leading processes and facilitating the development of new products, services and concepts.

That places new and different demands on designers, who have to be able to engage in interdisciplinary development projects and lead and oversee processes – from the original idea to the end-result.

The goal for this graphic non-fiction project is to document and present both historical and current developments in design methodology, from the early attempts at documenting procedures for design process management at the Bauhaus School in the 1920s to contemporary design processes, which require specific development methods across a wide range of disciplines, from industrial design over graphic communication to service and digital design and strategic corporate development.

The book addresses both established methods and recent research in design processes at leading design schools and design agencies.