Design for Play

Abstract
The purpose of the new Design for Play initiative is to inspire and educate designers to design for the future of play. To create “play ambassadors” equipped with excellent tools, methods, approaches and mind-sets to design for the playful human being in an ever-changing world. To teach the range of play, the value of playful experiences, and explore the potential of design for play with the goal of generating a more playful world.
With its participatory approach, Design for Play includes strong elements of making, engaging and co-creating with users, and thereby ways to learn from and inspire children to grow up to be creative designers of their own life and the world around them.

The Design for Play research team will study the interplay between people, processes and products in design for play and support the development of playful designers, playful solutions and playful experiences. Design for Play features an international two-year Master’s degree programme, continuing education for employees working in play designing companies, and an innovation hub that facilitates network, co-creation and collaboration between children, students, researchers, practitioners, and industry.

Design for Play is established and hosted by Design School Kolding in Denmark and founded together with The LEGO Group, The LEGO Foundation and a number of associated partners.
Design for Play invites relevant universities, schools, students, researchers, practitioners, companies, NGOs, and others to join the collaboration for utilising and recognising the potential of play.