Brand-Transvisuality: On Collaborative Brand Innovation Practices – The Enabling Role of the Visual

Publications: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	TransVisuality: The Cultural Dimension of Visuality : Purposive Action: Design and Branding
Editors	Anders Michelsen, Frauke Wiegand
Number of pages	14
Volume	3
Publisher	Liverpool University Press
Publication date	31 Mar 2019
Pages	161-175
Chapter	9
ISBN (Print)	978-1-78694-158-9
Publication status	Published - 31 Mar 2019

Artistic research

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title = "Brand-Transvisuality: On Collaborative Brand Innovation Practices {\textendash} The Enabling Role of the Visual",

author = "Nicky Nedergaard and Anders Michelsen",

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Brand-Transvisuality: On Collaborative Brand Innovation Practices – The Enabling Role of the Visual. / Nedergaard, Nicky ; Michelsen, Anders.
TransVisuality: The Cultural Dimension of Visuality : Purposive Action: Design and Branding. ed. / Anders Michelsen; Frauke Wiegand. Vol. 3 Liverpool University Press, 2019. p. 161-175.

Publications: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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AU - Michelsen, Anders

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M3 - Book chapter

SN - 978-1-78694-158-9

VL - 3

SP - 161

EP - 175

BT - TransVisuality: The Cultural Dimension of Visuality

A2 - Michelsen, Anders

A2 - Wiegand, Frauke

PB - Liverpool University Press

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