CMF processer

As a result of the increase in the teaching of colour and material at Design School Kolding, we see a growing interest in CMF jobs when students choose internships and future career paths. There is a need to identify more companies with design tasks within CMF. This project highlights the breadth of companies where designers can work with colour and material strategies, as well as identify design methods, workflows and languages used in the companies. In the transformation from student to designer, the student must change her identity from an experimenting design student to being able to see her role in the companies and being open to the functions that can be added to the colour and material designer's tasks.
The hypothesis is that companies work with colour and material selection in many ways; with different methods and workflows and at different levels depending on the type of company. For example, there may be influencing factors such as strategic decisions on product assortment, brand identity, corporate values, influences on trends, functional constraints, development of design concept, restrictions on production and more.