Projects per year
Personal profile
Curriculum vitae
Education
2010–2016:
Doctoral student, Communication Design
Design School Kolding
Public PhD defence June 2016
Title: ’Beyond Rows of Little Men – Resuming Isotype Transformation with the Case of the Bilson Venture Exhibition, 1946’
Funded by grants from the Ministry of Culture Denmark and the Danish Centre for Design Research
2009:
Predoctoral student, Communication Design
Design School Kolding
Funded by grants from the Danish Centre for Design Research
2000–2005:
Visual Communication
Design School Kolding
Graduation June 2005
Scholarship for Graduators in Graphic Design
2004:
Exchange Student, Arts graphiques
ESAG Penninghen, Paris
Experience
2017-:
Assistant Professor, Centre for Visibility Design
The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation
2016–2017:
Postdoctoral researcher, Institute of Visual Design
The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation
2006–2008:
Information Designer and Layouter,
Morgenavisen Jyllands-Posten, JP/Politikens Hus, Newspaper Consortium
2005–2006:
Digital Designer
DR Design, Danmarks Radio, The Danish National Broadcasting Service
Research areas
The Legibility of Pharmaceutical Pictograms
Providing written information about medicines is both mandatory and important for a patient’s treatment. This information, usually in the form of patient information leaflets and labels, however, is not always easy to use: Thin paper, complex wording and bad typography reduces people’s ability to find, read, understand and apply medical information to the extent of causing accidents.
One way of making medical information more accessible is through the incorporation of pharmaceutical pictograms. However, reducing these into implementable sizes causes legibility issues; especially for the elderly, who is a growing population group with a high need for medicines.
This project combines perception psychology with information design to test the performance of pharmaceutical pictograms. By working with visual variables, such as shape, size and stroke, the purpose is to find the features that increases pictogram legibility. Through the findings, the aim is first, to improve the effectiveness of medicine information, particularly for the elderly and visually impaired; and second, to add to the field of pictogram design in general.
The project is a sub-project of the project ‘Typeface Legibility for Visually Impaired Readers’, funded by The Danish Council for Independent Research [grant number DFF – 7013-00039],running between 2017-2021.
Research area
- Graphic design and visuel media
- Information design
- Document design
- Info graphics
- Visualization of statistics
- Visual communication
- Aesthetics and form
- History and culture
- Graphic Design History
- Isotype
- Marie Neurath
- Process and method
- Transformation
- Visualisation
- Communication
- Theory and philosophy
Projects
- 4 Finished
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Typeface Legibility for Visually Impaired Readers
Beier, S., Pedersen, P. & Pardo Virto, O.
01/09/2017 → 31/07/2021
Project: Research
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COMMUNICATION DESIGN – DATA VISUALISATION
Center for Designforskning, Kulturministeriet
14/06/2010 → 13/06/2013
Project: PhD project
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Visualization of Statistics
Design School Kolding, Center for Designforskning
02/08/2009 → 29/12/2009
Project: Research
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Simplification of pharmaceutical pictograms to improve visual acuity
Pedersen, P., Oderkerk, C. & Beier, S., 19 Apr 2022, In: Information Design Journal. 26, 3, 15 p.Publications: Contribution to journal › Journal article › Research › peer-review
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Regeringens corona-grafik: En effektiv kommunikation med styrker og svagheder
Pedersen, P., 17 Dec 2020, Videnskab.dk : Forskerzonen.Publications: Other contribution › Net publication - Internet publication › Communication
Open Access -
Towards Situated Truth: Embracing Uncertainty in the Visual Communication of Data
Pedersen, P., Oderkerk, C. & van den Heuvel, S., 14 Dec 2020Publications: Non-textual form › Interactive production › Research
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Legibility of Pharmaceutical Pictograms: Towards Defining a Paradigm
Pedersen, P., 2019, In: Visible Language. 53, 2, p. 4-31 28 p.Publications: Contribution to journal › Journal article › Research › peer-review
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Behind Isotype Charts: The Design of Number-Fact Pictures
Pedersen, P., Mar 2017, In: Visible Language. 51, 1, p. 12-37 26 p.Publications: Contribution to journal › Journal article › Research › peer-review
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Legibility of Pharmaceutical Pictograms
Pia Pedersen (Lecturer)
18 Nov 2020Activity: Talk or presentation › Lecture and oral contribution
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Forskningsudvalg Designskolen Kolding (External organisation)
Pia Pedersen (Member)
2011 → 2012Activity: Membership › Membership in committee, council, board