Transformative service design: Inviting customers to have artful self-dialogues about money

At ‘The MoneyWorkshop’ — a creative workshop conducted at a Danish bank in 2011 — bank customers were invited to have artful and creative dialogues with themselves, cutting and pasting images of their present perceptions about money as well as strategies on their desired ‘money-behaviour’. These handmade, artistic strategies turned out to be highly self-persuasive: the majority of the participants changed their perception and behaviour in relation to money.

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