Transformative service design: Inviting customers to have artful self-dialogues about money

Publikation: Bidrag til tidsskriftTidsskriftartikel

Abstrakt

At ‘The MoneyWorkshop’ — a creative workshop conducted at a Danish bank in 2011 — bank customers were invited to have artful and creative dialogues with themselves, cutting and pasting images of their present perceptions about money as well as strategies on their desired ‘money-behaviour’. These handmade, artistic strategies turned out to be highly self-persuasive: the majority of the participants changed their perception and behaviour in relation to money.

- See more at: http://www.service-design-network.org/products-page/article/tp05-3p54/#sthash.3MX79Wx6.dpuf
OriginalsprogEngelsk
TidsskriftTouchpoint
Vol/bindTouchpoint Vol. 5
Udgave nummerNo. 3
Sider (fra-til)54-60
Antal sider7
ISSN1868-6052
StatusUdgivet - 15 jan. 2014

Emneord

  • service design
  • aesthetics
  • creative processes
  • transformative services
  • values

Kunstnerisk udviklingsvirksomhed (KUV)

  • Nej

Citationsformater