Towards fashion media for sustainability

Throughout the chapter, it is pointed out how fashion media traditionally fuel on unsustainable imbalances of self, in terms of affluence, gender, ethnicity, body types and age.
The chapter opens with a historic outline. Here, the close alliance between media and industry is problematized, whilst at the same time it is highlighted how these media have produced some of the most significant imagery of modern times.
Pushing the envelope of this format, Skjold suggests how fashion art magazine and user-generated style magazines might hold the key for new templates challenging existing hegemony, this way establishing more sustainable fashion media in the future.