The theory of experience orientation

Jesper Legaard Jensen

The theory of experience orientation

Jesper Legaard Jensen

Publikation: Konferencebidrag › Paper › Forskning › peer review

Abstract

This paper describes the theory of experience orientation, which builds on the division of experiences in two categories: Goal-oriented and Omni-oriented. The theory comes from preliminary studies of userexperiences in a work-context, where I have found this distinction to be beneficial. In this paper I explain the theory behind it and the practical application of such a distinction when designing for an experience.

Originalsprog	Dansk
Publikationsdato	29 mar. 2012
Antal sider	4
Status	Udgivet - 29 mar. 2012
Udgivet eksternt	Ja

Emneord

Experience economy
consumer behaviour
consumer culture

Kunstnerisk udviklingsvirksomhed (KUV)

Nej

Citationsformater

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