Preparing design students for strategic design

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Resumé

This paper deals with how the visual approach from a design process can help inform companies about future opportunities at a strategic level. The paper follows an innovation project where design students worked with five companies at a 1-day workshop and with one company through a 2-week project. In both processes the students worked visually with mapping and making sense of large amounts of data that may influence the company’s strategy. They also synthesized these finding by creating conceptual suggestions for the company’s future products. This paper discusses the lessons learned from the innovation project and reflects on which new knowledge, methods and techniques designers should be aware of when participating in multidisciplinary strategic processes and new educational initiatives. This paper shows how the design profession’s traditional visual tools and methods for concept development can be used to facilitate discussions for companies facing strategic challenges. It also underlines the importance of rethinking design skills and communication when moving into strategic processes.
OriginalsprogDansk
TitelFormakademisk : NORDCODE Design Research Seminar
RedaktørerJanne Beate Reitan
Vol/bind5
Udgivelses stedOslo and Akershus University College
Publikationsdato4 aug. 2012
Udgave1(2012)
StatusUdgivet - 4 aug. 2012
BegivenhedNordcode: The Nordic Networrk for Research on Communicative Product Design - Helsinki/Stockholm, Finland
Varighed: 11 jun. 201213 jun. 2012
Konferencens nummer: 11

Konference

KonferenceNordcode
Nummer11
LandFinland
ByHelsinki/Stockholm
Periode11/06/201213/06/2012

Emneord

  • Strategic design; design-centred business; user-centred design; cross-disciplinary

Kunstnerisk udviklingsvirksomhed (KUV)

  • Nej

Citer dette

Rasmussen, J., Schiønning Mortensen, B., & Geert Jensen, B. (2012). Preparing design students for strategic design. I J. B. Reitan (red.), Formakademisk: NORDCODE Design Research Seminar (1(2012) udg., Bind 5). Oslo and Akershus University College.
Rasmussen, Jørgen ; Schiønning Mortensen, Bo ; Geert Jensen, Birgitte. / Preparing design students for strategic design. Formakademisk: NORDCODE Design Research Seminar. red. / Janne Beate Reitan. Bind 5 1(2012). udg. Oslo and Akershus University College, 2012.
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Rasmussen, J, Schiønning Mortensen, B & Geert Jensen, B 2012, Preparing design students for strategic design. i JB Reitan (red.), Formakademisk: NORDCODE Design Research Seminar. 1(2012) udg, bind 5, Oslo and Akershus University College, Nordcode, Helsinki/Stockholm, Finland, 11/06/2012.

Preparing design students for strategic design. / Rasmussen, Jørgen; Schiønning Mortensen, Bo ; Geert Jensen, Birgitte.

Formakademisk: NORDCODE Design Research Seminar. red. / Janne Beate Reitan. Bind 5 1(2012). udg. Oslo and Akershus University College, 2012.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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N2 - This paper deals with how the visual approach from a design process can help inform companies about future opportunities at a strategic level. The paper follows an innovation project where design students worked with five companies at a 1-day workshop and with one company through a 2-week project. In both processes the students worked visually with mapping and making sense of large amounts of data that may influence the company’s strategy. They also synthesized these finding by creating conceptual suggestions for the company’s future products. This paper discusses the lessons learned from the innovation project and reflects on which new knowledge, methods and techniques designers should be aware of when participating in multidisciplinary strategic processes and new educational initiatives. This paper shows how the design profession’s traditional visual tools and methods for concept development can be used to facilitate discussions for companies facing strategic challenges. It also underlines the importance of rethinking design skills and communication when moving into strategic processes.

AB - This paper deals with how the visual approach from a design process can help inform companies about future opportunities at a strategic level. The paper follows an innovation project where design students worked with five companies at a 1-day workshop and with one company through a 2-week project. In both processes the students worked visually with mapping and making sense of large amounts of data that may influence the company’s strategy. They also synthesized these finding by creating conceptual suggestions for the company’s future products. This paper discusses the lessons learned from the innovation project and reflects on which new knowledge, methods and techniques designers should be aware of when participating in multidisciplinary strategic processes and new educational initiatives. This paper shows how the design profession’s traditional visual tools and methods for concept development can be used to facilitate discussions for companies facing strategic challenges. It also underlines the importance of rethinking design skills and communication when moving into strategic processes.

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Rasmussen J, Schiønning Mortensen B, Geert Jensen B. Preparing design students for strategic design. I Reitan JB, red., Formakademisk: NORDCODE Design Research Seminar. 1(2012) udg. Bind 5. Oslo and Akershus University College. 2012