Pink Pop Polykrom

Catalog for the exhibition of the same name.

When we say colour matters we mean that it really matters.
At Design School Kolding, we work with colour in all sorts of ways. From the shaded monochrome scale to loud primary colours. We work with colours in relation to specific products.
We work with the importance of colour and our perception is vital to how we communicate.
We love colour. We love colours.
And we need them too. Although the sense of smell was one of the most important sources of information in the pre-historic era, sight has become the dominant sense.
And as hunters and gatherers in the early days of our evolution we experienced a myriad of hues and forms in the landscape and movement. All of this has become embedded part of our genetic code. And now, in our current state of evolution, vision is the primary source for all our experiences. Indeed current research into marketing has reported that approximately 80 % of what we assimilate through the senses is visual.
We hunger for the new. Our nervous system needs input and stimulation. And if you don’t believe this just imagine how debilitating the effects of solitary confinement in jails are. Colour addresses one of our basic neurological needs for stimulation.
So let’s remember what Paul Klee said and celebrate it
“Colour and I are one”.
Or in the words of Raheel Farooq
“Colours are nature gone wild”.