Fashion Mediators and Distributed Agency

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

Resumé

 This paper discusses agency in aesthetic and cultural settings. It takes as its premise, that agency is multiple and diverse, and may reside in non-humans as well as in humans, and that agency is an effect a network - not the other way around. Thus, the paper forms a part of a recent and growing sociological direction that may be referred to as post-critical, or pragmatic. This sociological direction is closely related to ANT and STS (Callon 1986, Latour 1993).   

The paper suggests the term of "mediator" (Hennion, 1997). "Mediation" is an activity rather than an actor; a co-constructive relation that creates what it mediates - the producer and the consumer. Hennion argues "that something effectively `happens´ in this process, which transforms the ways things were before" (Hennion & Grenier 2000, p. 346). Mediation is not necessarily performed by human actors - as opposed to e.g. Bourdieu's "cultural intermediaries" (Bourdieu, 1984) which designates a certain class of people.

Empirically, the paper works with the cultural and aesthetic economies - and with fashion in particular. Using the mediator as central concept, the paper presents empirical stories from the field of fashion, and fashion marketing, highlighting how mediators are central in organizing the relations between aesthetics and social contexts. Thus, the paper argues empirically that aesthetics and sociality are co-constituted, that cannot be regarded as separate - and that agency is distributed through the lines of mediation in a very radical sense.

The data for the paper is produced using ethnographic methods - especially observation and interviews.

Bourdieu, P. (1984). Distinction. London, Routledge.

Callon, M. (1986). Some Elements of a Sociology of Translation - Domestication of the Scallops and Fishermen of St. Brieuc Bay. Power, Action, and Belief - A New Sociology of Knowledge. J. Law. London, Routledge and Keagan Paul: 196-233.

Hennion, A. (1997). "Baroque and rock: Music, mediators and musical taste." Poetics 24: 414 - 435.

Latour, B. (1993). We Have Never Been Modern. New York, Harvester-Wheatsheaf.

OriginalsprogEngelsk
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedInternational Sociological Association - Barcelona, Spanien
Varighed: 5 sep. 20088 sep. 2008
Konferencens nummer: 1

Konference

KonferenceInternational Sociological Association
Nummer1
LandSpanien
ByBarcelona
Periode05/09/200808/09/2008

Emneord

  • mode
  • mode forskning
  • mode og kulturøkonomi
  • sociologi

Kunstnerisk udviklingsvirksomhed (KUV)

  • Nej

Citer dette

Sommerlund, J. (2008).  Fashion Mediators and Distributed Agency. Abstract fra International Sociological Association, Barcelona, Spanien.
Sommerlund, Julie. /  Fashion Mediators and Distributed Agency. Abstract fra International Sociological Association, Barcelona, Spanien.
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abstract = " This paper discusses agency in aesthetic and cultural settings. It takes as its premise, that agency is multiple and diverse, and may reside in non-humans as well as in humans, and that agency is an effect a network - not the other way around. Thus, the paper forms a part of a recent and growing sociological direction that may be referred to as post-critical, or pragmatic. This sociological direction is closely related to ANT and STS (Callon 1986, Latour 1993).    The paper suggests the term of {"}mediator{"} (Hennion, 1997). {"}Mediation{"} is an activity rather than an actor; a co-constructive relation that creates what it mediates - the producer and the consumer. Hennion argues {"}that something effectively `happens´ in this process, which transforms the ways things were before{"} (Hennion & Grenier 2000, p. 346). Mediation is not necessarily performed by human actors - as opposed to e.g. Bourdieu's {"}cultural intermediaries{"} (Bourdieu, 1984) which designates a certain class of people.Empirically, the paper works with the cultural and aesthetic economies - and with fashion in particular. Using the mediator as central concept, the paper presents empirical stories from the field of fashion, and fashion marketing, highlighting how mediators are central in organizing the relations between aesthetics and social contexts. Thus, the paper argues empirically that aesthetics and sociality are co-constituted, that cannot be regarded as separate - and that agency is distributed through the lines of mediation in a very radical sense. The data for the paper is produced using ethnographic methods - especially observation and interviews. Bourdieu, P. (1984). Distinction. London, Routledge.Callon, M. (1986). Some Elements of a Sociology of Translation - Domestication of the Scallops and Fishermen of St. Brieuc Bay. Power, Action, and Belief - A New Sociology of Knowledge. J. Law. London, Routledge and Keagan Paul: 196-233.Hennion, A. (1997). {"}Baroque and rock: Music, mediators and musical taste.{"} Poetics 24: 414 - 435.Latour, B. (1993). We Have Never Been Modern. New York, Harvester-Wheatsheaf.",
keywords = "mode, mode forskning, mode og kultur{\o}konomi, sociologi, fashion, fashion research, fashion and culture economy, sociology",
author = "Julie Sommerlund",
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Sommerlund, J 2008, ' Fashion Mediators and Distributed Agency', International Sociological Association, Barcelona, Spanien, 05/09/2008 - 08/09/2008.

 Fashion Mediators and Distributed Agency. / Sommerlund, Julie.

2008. Abstract fra International Sociological Association, Barcelona, Spanien.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

TY - ABST

T1 -  Fashion Mediators and Distributed Agency

AU - Sommerlund, Julie

PY - 2008

Y1 - 2008

N2 -  This paper discusses agency in aesthetic and cultural settings. It takes as its premise, that agency is multiple and diverse, and may reside in non-humans as well as in humans, and that agency is an effect a network - not the other way around. Thus, the paper forms a part of a recent and growing sociological direction that may be referred to as post-critical, or pragmatic. This sociological direction is closely related to ANT and STS (Callon 1986, Latour 1993).    The paper suggests the term of "mediator" (Hennion, 1997). "Mediation" is an activity rather than an actor; a co-constructive relation that creates what it mediates - the producer and the consumer. Hennion argues "that something effectively `happens´ in this process, which transforms the ways things were before" (Hennion & Grenier 2000, p. 346). Mediation is not necessarily performed by human actors - as opposed to e.g. Bourdieu's "cultural intermediaries" (Bourdieu, 1984) which designates a certain class of people.Empirically, the paper works with the cultural and aesthetic economies - and with fashion in particular. Using the mediator as central concept, the paper presents empirical stories from the field of fashion, and fashion marketing, highlighting how mediators are central in organizing the relations between aesthetics and social contexts. Thus, the paper argues empirically that aesthetics and sociality are co-constituted, that cannot be regarded as separate - and that agency is distributed through the lines of mediation in a very radical sense. The data for the paper is produced using ethnographic methods - especially observation and interviews. Bourdieu, P. (1984). Distinction. London, Routledge.Callon, M. (1986). Some Elements of a Sociology of Translation - Domestication of the Scallops and Fishermen of St. Brieuc Bay. Power, Action, and Belief - A New Sociology of Knowledge. J. Law. London, Routledge and Keagan Paul: 196-233.Hennion, A. (1997). "Baroque and rock: Music, mediators and musical taste." Poetics 24: 414 - 435.Latour, B. (1993). We Have Never Been Modern. New York, Harvester-Wheatsheaf.

AB -  This paper discusses agency in aesthetic and cultural settings. It takes as its premise, that agency is multiple and diverse, and may reside in non-humans as well as in humans, and that agency is an effect a network - not the other way around. Thus, the paper forms a part of a recent and growing sociological direction that may be referred to as post-critical, or pragmatic. This sociological direction is closely related to ANT and STS (Callon 1986, Latour 1993).    The paper suggests the term of "mediator" (Hennion, 1997). "Mediation" is an activity rather than an actor; a co-constructive relation that creates what it mediates - the producer and the consumer. Hennion argues "that something effectively `happens´ in this process, which transforms the ways things were before" (Hennion & Grenier 2000, p. 346). Mediation is not necessarily performed by human actors - as opposed to e.g. Bourdieu's "cultural intermediaries" (Bourdieu, 1984) which designates a certain class of people.Empirically, the paper works with the cultural and aesthetic economies - and with fashion in particular. Using the mediator as central concept, the paper presents empirical stories from the field of fashion, and fashion marketing, highlighting how mediators are central in organizing the relations between aesthetics and social contexts. Thus, the paper argues empirically that aesthetics and sociality are co-constituted, that cannot be regarded as separate - and that agency is distributed through the lines of mediation in a very radical sense. The data for the paper is produced using ethnographic methods - especially observation and interviews. Bourdieu, P. (1984). Distinction. London, Routledge.Callon, M. (1986). Some Elements of a Sociology of Translation - Domestication of the Scallops and Fishermen of St. Brieuc Bay. Power, Action, and Belief - A New Sociology of Knowledge. J. Law. London, Routledge and Keagan Paul: 196-233.Hennion, A. (1997). "Baroque and rock: Music, mediators and musical taste." Poetics 24: 414 - 435.Latour, B. (1993). We Have Never Been Modern. New York, Harvester-Wheatsheaf.

KW - mode

KW - mode forskning

KW - mode og kulturøkonomi

KW - sociologi

KW - fashion

KW - fashion research

KW - fashion and culture economy

KW - sociology

M3 - Conference abstract for conference

ER -

Sommerlund J.  Fashion Mediators and Distributed Agency. 2008. Abstract fra International Sociological Association, Barcelona, Spanien.