Manoeuvring visuality: The fashion blogs as genre

Bidragets oversatte titel: At manøvrere i visualiteten: Modebloggen som genre

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review


Fashion as a phenomenon cannot be understood independently of the visual images and designed presentations that convey its content and forms. With the breakthrough of digital media in the 2000s we were introduced to new ways of communicating and staging fashion. The blog in particular established a new media culture for the distribution and exchange of fashion, based on acute forms of visual self-presentation. The observed research subject of this article is the fashion blogger phenomenon between 2007 and 2016. In this period, the application of images to represent – and not least present – new approaches to fashion has played an increasing role. It is not altogether wrong to argue that the fashion blog is made present by images more than by tangible design and the visual presentation becomes an important ingredient in a further cultural fashionscape, which contributes to the current popularity of fashion beyond the traditional fashion elite. This chapter presents four genres of fashion blog which traverse different forms of visualization and thus present different forms of transvisuality, involving and entangling fashion with new forms of branding, new identity formats, new cultural experiences and new ways to practise fashion.
Bidragets oversatte titelAt manøvrere i visualiteten: Modebloggen som genre
TitelTransvisuality – The Cultural dimension of visuality : Purposive Action: Design and Branding
RedaktørerAnders Michelsen, Tore Kristensen, Frauke Wiegand
Antal sider20
ForlagLiverpool University Press
Publikationsdato13 mar. 2019
ISBN (Trykt)9781786941589
StatusUdgivet - 13 mar. 2019


  • modeblogging
  • modefotografi
  • modeæsteticering
  • sociale medier
  • instagram
  • influencer marketing
  • selv-branding
  • interaktiv digitale medier
  • selfie-kultur
  • celebritetskultur
  • modemedier

Kunstnerisk udviklingsvirksomhed (KUV)

  • Nej