The Typeface Character

Beier, S. (Foredragsholder)

Aktivitet: Tale eller præsentation - typerForedrag og mundtlige bidrag


Research from the fields of neuroscience and psychology, shows that typefaces can carry different semantic associations. However, to be able to read a text, the reader can no longer focus on the character of the typeface, as the human mind is incapable of simultaneously giving full attention to different matters. This results in the inherent conflict of typefaces that they on one hand need to draw attention to themselves, and on the other hand need to let go of this attention for the content to be read.
Sted for afholdelseTypoBerliin, Tyrkiet